Welcome to SMARTRIVO ("we", "us", or "our"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website smartrivo.com or make a purchase from us. Please read this policy carefully. If you disagree with its terms, please discontinue use of the site.

We reserve the right to make changes to this Privacy Policy at any time and for any reason. We will alert you about any changes by updating the "Last Updated" date. Your continued use of the site after any changes constitutes your acceptance of the updated policy.

We collect information about you in various ways when you interact with our website and services. This falls into two categories:

Information You Provide Directly:

• Personal Identifiers: Name, email address, phone number, billing address, and shipping address when you place an order or create an account.
• Payment Information: Credit/debit card details, PayPal, Apple Pay, Google Pay, or other payment method details. Note: full payment details are processed securely by our payment processors and are never stored on our servers.
• Account Information: Username and password (encrypted) if you choose to create an account.
• Communications: Any messages, feedback, or reviews you send us via email, phone, or our contact form.
• Marketing Preferences: Whether you wish to receive newsletters, promotions, and product updates from us.

Information Collected Automatically:

• Device & Technical Data: IP address, browser type and version, operating system, referring URLs, and device identifiers.
• Usage Data: Pages visited, time spent on pages, links clicked, and your browsing behavior on our website.
• Cookies & Tracking Technologies: We use cookies, web beacons, and similar tracking technologies to enhance your experience. (See Section 4 for details.)
• Transaction History: Records of purchases made, items added to cart, and order statuses.

We use the information we collect to operate and improve our business. Specifically, we use your data to:

• Process and fulfill your orders, including payment processing, shipping, and delivery confirmation.
• Send you order confirmations, invoices, tracking information, and customer service messages.
• Create and manage your account on our platform.
• Respond to your inquiries, questions, and support requests.
• Send you promotional emails, newsletters, and special offers — only if you have opted in (you may opt out at any time).
• Personalize your shopping experience and recommend products relevant to your interests.
• Analyze usage trends to improve our website, product offerings, and customer service.
• Detect, prevent, and address technical issues, fraud, or unauthorized activity.
• Comply with legal obligations, resolve disputes, and enforce our agreements.
• Display targeted advertising through third-party ad networks based on your browsing behavior (you can opt out via your browser settings or platform-specific options).

We do not use your personal data for automated decision-making or profiling in ways that significantly affect you without your explicit consent.

We never sell your personal information to third parties. Period. However, we do share your data in limited circumstances with trusted partners who help us run our business:

• Payment Processors: Stripe, PayPal, Shopify Payments, Afterpay, and other payment gateways process your transactions securely. They are PCI-DSS compliant.
• Shipping & Logistics Partners: USPS, FedEx, UPS, DHL, and other carriers receive your name and address solely to deliver your orders.
• E-commerce Platform: Our store is built on Shopify, which processes order and customer data on our behalf under strict data protection agreements.
• Email Marketing: We use services like Klaviyo or Mailchimp to send you emails (only if you've opted in). They receive your email address and name.
• Analytics Providers: Google Analytics and similar tools help us understand website traffic and usage. Data shared is anonymized and aggregated where possible.
• Advertising Partners: Meta (Facebook/Instagram) and Google may receive data to deliver relevant ads to you on their platforms. You can opt out through their privacy settings.
• Legal Compliance: We may disclose your information when required by law, court order, or governmental authority, or to protect the rights, property, or safety of SmartRivo, our customers, or others.
• Business Transfers: In the event of a merger, acquisition, or sale of all or part of our assets, your information may be transferred as part of that transaction.

All third-party service providers are required to handle your data in a manner consistent with this Privacy Policy and applicable data protection laws.

We use cookies and similar tracking technologies to improve your browsing experience, analyze site traffic, and serve relevant advertisements. Here's what we use:

• Essential Cookies: Required for the website to function properly (e.g., keeping items in your cart, maintaining your session). These cannot be disabled.
• Preference Cookies: Remember your settings and preferences (e.g., currency, language) so you don't have to re-enter them on each visit.
• Analytics Cookies: Tools like Google Analytics use cookies to track how visitors interact with our site, helping us improve performance and user experience.
• Marketing Cookies: Used by advertising partners (Google, Meta) to deliver targeted ads based on your browsing history and interests.

Managing Cookies: You can control and/or delete cookies through your browser settings. Disabling cookies may affect some functionality of our website. You can also opt out of targeted advertising via aboutads.info or networkadvertising.org.

Protecting your personal information is our top priority. We implement a variety of security measures to maintain the safety of your data:

• 256-bit SSL Encryption on all pages and during all transactions to ensure your data is transmitted securely.
• PCI-DSS compliant payment processing — your card details are never stored on our servers.
• Secure, encrypted password storage for all account holders.
• Regular security audits and vulnerability assessments of our platform.
• Restricted access to personal data — only authorized employees who need the information to perform their job functions have access.
• Our platform is hosted on Shopify, which maintains enterprise-level security infrastructure and compliance certifications.

While we use commercially reasonable measures to protect your information, please be aware that no method of internet transmission or electronic storage is 100% secure. We cannot guarantee absolute security. If you suspect any unauthorized access to your account, please contact us immediately at help.smartrivo@gmail.com.

You have meaningful rights over your personal data. At any time, you may:

• Access: Request a copy of the personal information we hold about you.
• Correct: Ask us to update or correct inaccurate or incomplete data.
• Delete: Request that we delete your personal data, subject to certain legal obligations.
• Restrict: Ask us to limit how we process your data in certain circumstances.
• Portability: Request a copy of your data in a structured, machine-readable format.
• Opt-Out of Marketing: Unsubscribe from our emails at any time using the "unsubscribe" link in any email, or by contacting us directly.
• Withdraw Consent: Where we rely on your consent to process data, you may withdraw it at any time without affecting the lawfulness of prior processing.

To exercise any of these rights, please contact us at help.smartrivo@gmail.com or call +1 (339) 499-9889. We will respond within 30 days.

Our website and services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at help.smartrivo@gmail.com and we will take steps to delete such information promptly.

If we discover that we have inadvertently collected personal information from a child under 13, we will delete it from our records without delay.

Our website may contain links to third-party websites, social media platforms (such as Instagram, Facebook, TikTok), or partner sites. These links are provided for your convenience and do not signify our endorsement of those websites.

We have no control over the content or privacy practices of third-party websites. We strongly encourage you to review the privacy policy of every site you visit. SmartRivo is not responsible for the privacy practices or content of any third-party sites.

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Specifically:

• Order Data: Retained for up to 7 years for tax, accounting, and legal compliance purposes.
• Account Data: Retained for as long as your account is active, or as needed to provide you with services.
• Marketing Data: Retained until you unsubscribe or request deletion.
• Analytics Data: Typically retained for 26 months per Google Analytics default settings, in anonymized form.
• Support Records: Retained for 3 years to help us handle any follow-up queries or disputes.

When your data is no longer required, we will securely delete or anonymize it. You may request earlier deletion of your data at any time (subject to legal retention requirements).

SmartRivo is based in California, USA and serves customers worldwide, including Australia, Canada, the UK, the EU, the UAE, and beyond. If you are accessing our site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States where our servers and central database are located.

The data protection laws of the United States may differ from those of your country. By using our site and providing your information, you consent to this transfer. We take appropriate safeguards to ensure your data is treated securely and in accordance with this Privacy Policy wherever it is processed.

For EU/EEA customers, we rely on standard contractual clauses and other legally approved transfer mechanisms to ensure your data receives adequate protection.

As a California-based business, SmartRivo complies with the California Consumer Privacy Act (CCPA) and its amendments. California residents have the following specific rights:

• Right to Know: You may request disclosure of the categories and specific pieces of personal information we have collected about you in the past 12 months.
• Right to Delete: You may request that we delete personal information we have collected from you, subject to certain exceptions.
• Right to Opt-Out of Sale: SmartRivo does NOT sell your personal information. You therefore do not need to submit an opt-out request.
• Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights. We will not deny you goods or services, charge different prices, or provide a different level of service.
• Right to Correct: You may request that we correct inaccurate personal information we hold about you.

To submit a California privacy request, contact us at help.smartrivo@gmail.com or +1 (339) 499-9889. We will verify your identity before processing your request and respond within 45 days.

We may update this Privacy Policy from time to time in response to changes in law, our business practices, or the services we provide. When we make changes, we will:

• Update the "Last Updated" date at the top of this page.
• For significant changes, notify you via email (if you have an account or subscription) or through a prominent notice on our website.

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website after the posting of any updated Privacy Policy constitutes your acceptance of the changes.

If you have questions, concerns, or requests regarding this Privacy Policy or how we handle your personal data, our privacy team is available 24/7 to assist you.

We are committed to resolving any privacy concerns you may have and will respond to all inquiries within 2 business days.